Video - ItaliaspeedTV - 64th Frankfurt IAA, Maserati GranCabrio Fendi World Premiere


Videa Maserati GranCabrio ItaliaspeedTV - 64th Frankfurt IAA, Maserati GranCabrio Fendi World Premiere



ItaliaspeedTV - 64th Frankfurt IAA, Maserati GranCabrio Fendi World Premiere

Carmaker's linking up with high profile fashion labels for cosmetic makeovers of their products is a growing trend and now Maserati is clambering on this bandwagon to team up with Fendi to give the GranCabrio (known as the GranTurismo Convertible in the US) a new look. The Maserati GranCabrio Fendi has been designed by Silvia Venturini Fendi and aims to build on the "Made in Italy" concept; it will debut at the Frankfurt IAA next month. Maserati thus joins a long list of Italian carmakers who have turned to fashion houses to give their products an extra drop of glamour, some successful, some embarrassing. Fiat teamed up with Benetton's Sisley brand for a limited edition of the first-generation Panda 4x4 which was so successful it was added to the range. Fiat later joined forces with Italian designer Alessi for a special version of the second-generation Panda. More recently Alfa Romeo joined up with Italia Independent to try to shift the stalled Brera while Fiat turned first to Diesel and then Gucci to create cosmetic tweaks for the 500. While these latter models are mildly clumsy interpretations but however popular with customers, Lamborghini's Versace-tweaked Murciélago is a co-branding exercise that is fortunately forgotten. Now Maserati joins the cosmetic makeover party teaming up with the well known Italian handbag designer Fendi, and the resulting GranCabrio Fendi has been developed at the Trident's historical headquarters in Modena, with exclusive materials, created ...

maserati, grancabrio, convertible, fendi, 2011, fashion, silvia, venturini, frankfurt, motor, show, international, iaa

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Délka: 2 minut : 25 sekund
Autor: ItaliaspeedTV
Shlédnutí: 427 x
Hodnocení: 5.0 / 5   (3 x)